P&G, Unilever aiming for Banner Innovation year, Wal-mart focuses on goals, not monthly results

Great article from the World Advertising Research Center about the significant focus on innovation from P&G, Unilever and Wal-mart.  A few excerpts:

·         “Bruce Brown, P&G’s CTO argued that next year will be ‘the largest innovation year for us in the last decade.’"

·         “Stephen Quinn, Wal-Mart's CMO in the US, argued the recession is ‘actually causing us…to think about…how do we use this opportunity to keep [customers] with us for the long haul.’"

·         “Unilever's ceo, Paul Polman, has also recently announced that the company would stop giving earnings forecasts for the foreseeable future.  This, he said, will allow the consumer goods giant to utilize its budget more flexibly, such as by adapting its marketing spending to meet changing requirements.”

Read the entire story at: http://www.warc.com/News/TopNews.asp?ID=25341&Origin=WARCNewsEmail

Is your sense that your organization is putting more or less into innovation?